Honolua Surf Co. is a ubiquitous lifestyle brand inspired by the pristine waves of Maui’s legendary Honolua Bay. With island-wide locations, consider your casual and surf wear needs covered. This is a one-stop shop for rash guards, board shorts, tank tops, sundresses, hoodies and caps. While most pieces are colorfully designed with a cool island vibe, the utility jackets done in heavier fabrics won’t feel out of place in the metropolis.

The lifestyle company supports surf culture by promoting surfers, shapers, surf-inspired artists and surf events. Honolua Surf Co. stores also carry Billabong, RVCA and apparel for the whole family. For more info, visit www.honoluasurf.com. ​